YouTube Analytics

With Coefficient's YouTube Analytics integration, you can effortlessly connect to and access data from your YouTube channels. This provides deeper insights, helping to drive increased engagement and conversions on your page.

Connecting to YouTube Analytics

When you begin a YouTube Analytics import for the first time, you will need to go through a few steps to connect it as a data source for Coefficient.

1. Open the Coefficient Sidebar and click Menu.

2. Select “Connected Sources”.

3. Select “Add Connection” at the bottom and then “Connect” to YouTube Analytics.

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4. “Authorize” the connection.

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5. Select the Google/YouTube account you wish to connect to.

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6. "Allow" Coefficient permission to access your Google/YouTube account.

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7. (Optional) You can choose to share your connection with other members by selecting "Yes, share". If you prefer to keep the connection private, select "Not right now".

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Importing from YouTube Analytics

Start from Scratch

1. Open the Coefficient Sidebar and click on the “Import from…” button.

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2. Select “Youtube Analytics” from the list.

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3. Select “Start from scratch”.

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4. Select the type of report you want to import from (eg. Channel Metrics) then hit “Next”. Screenshot 2023-12-14 at 1.28.45 AM.png

5. Select the fields needed for your Dimensions and Metrics. Click inside the white box area for each section to search for the fields you need. The data previewer shows a sneak peek of the data from the fields you select. Screenshot 2023-12-14 at 1.34.07 AM.png

6. Customize your import by changing the date range, and adding filters and/or row limits as needed. Click the “Refresh Preview” option to update the sample data based on the customizations that are added. Then “Import”. Screenshot 2023-12-14 at 1.34.07 AM copy.png

7. Congratulations on your first import using Coefficient’s YouTube Analytics connector. 🎉 Screenshot 2023-12-14 at 1.39.34 AM.png

Schedule your Imports, Snapshots, and Automations

Once you have pulled your data into spreadsheets using Coefficient, you can set up the following:

1. Schedule your Import

2. Turn on Snapshots

3. Set Up Automations

FAQs for YouTube Analytics

What YouTube Analytics permissions do you need to connect to Coefficient?

Access to YouTube Analytics is limited to the channel owner, and unfortunately, users with Manager/Editor permissions won't have the option to connect.

Why do certain reports, like Demographics or Devices, have a limited number of fields?

Currently, reports such as Devices, Demographics, and Social feature fewer dimensions and metrics when compared to more widely used reports like Channel Metrics or Video Performance. This aligns with the limitations set by YouTube APIs. We plan to periodically update our APIs to stay in sync with the evolving capabilities introduced by YouTube through their APIs.

My import using Video dimensions only returns 200 rows and I am getting an error message in the sidebar. What can I do?

The YouTube API limits the number of rows (200) when using Video dimensions. This warning message will appear if your query has more than 200 rows and hits this limitation.

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I want to pull in revenue/monetization metrics from YouTube Analytics. How can I do this?

Unfortunately, YouTube Analytics has deprecated metrics related to monetization in their API, which means we cannot pull any fields related to revenue or monetization. For additional information, click here.

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