Instagram Insights

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With Coefficient's integration for Instagram Insights, easily connect and access data from your Instagram business account. This allows you to track post-level performance metrics, boosting your page's effectiveness in driving increased engagement and conversions.

Connecting to Instagram

Importing from Instagram

Start from Scratch

Schedule your Imports, Snapshots, and Automations

FAQs for Instagram Insights

Connecting to Instagram

When you begin an Instagram import for the first time, you will need to go through a few steps to connect Instagram as a data source for Coefficient.

1. Open the Coefficient Sidebar and click Menu.


2. Select “Connected Sources”.


3. Select “Add Connection” at the bottom and then “Connect” to Instagram Insights.

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4. “Authorize” the connection.

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5. You will be redirected to the Facebook page below where you need to enter your Facebook (Social) email and password, then click “Log In” to authenticate for Instagram. If successful, you will be shifted back to your spreadsheet and you can now start creating Instagram Insights imports.Screenshot 2023-12-15 at 7.26.06 AM.png

Importing from Instagram

Start from Scratch

1. From the Coefficient Sidebar select “Import from…”.

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2. Select “Instagram Insights” from the list.

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3. Select "Start from Scratch"

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4. Select the Instagram Insight you want to import from then hit “Next”. Screenshot 2024-02-02 at 6.50.26 AM.png5. Select the fields you need from the left side tab by clicking the white box beside the field name. The data previewer shows a sample of the data from the fields you select.Screenshot 2023-12-23 at 7.24.15 AM.png

6. Customize your import by adding date filters as needed. Click the “Refresh Preview” option to update the sample data based on the customizations that are added. Then “Import”.Screenshot 2023-12-23 at 7.26.55 AM.png

7. Congratulations on your first import using Coefficient’s Instagram Insights connector. 🎉

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Schedule your Imports, Snapshots, and Automations

Once you have pulled your data into spreadsheets using Coefficient, you can set up the following:

1. Schedule your Importa.png

2. Turn on Snapshotsb.png

3. Set Up Automations


FAQs for Instagram Insights

When I try to create an import from Instagram, none of my pages appear in the Import Preview window. How can I fix this?

Here are a few recommendations from the team to try to resolve this issue with Instagram: 

1. Coefficient currently supports Instagram Business Accounts only. Make sure you're connecting to your Business Account, as Personal Accounts are not supported.

2. Make sure your Facebook page is connected to your Meta Business Account (Admin Page here) and that you have the necessary access/permissions. Instructions on linking your Facebook page to your Meta Business Account can be found here.

3. After linking your Facebook page to your Meta Business Account, you can assign the required permissions for your Facebook page by clicking the "Assign Assets" button at the top of your profile page. (See screenshot below)Screenshot 2024-04-12 at 6.24.29 PM.png

ℹ️ NOTE: When assigning access to your Facebook/Instagram pages, ensure the "Insights" permission is enabled.Screenshot 2024-04-12 at 6.27.48 PM.png

I have 60 followers on my Instagram account, can I use Coefficient to gain insights into my creator/business account? 

Coefficient supports Instagram insights for accounts with greater than 100 followers. This is due to an Instagram analytics limitation. We are rooting for you to gain those additional followers needed! 👏🏼👏🏼

Are post-level metrics available for Instagram stories?

No - post-level metrics are only available for regular posts, reels, and feeds (image, video and carousels). We do not support stories as their insights disappear after 24 hours.

Why am I seeing only the top 45 performers in demographic metrics?

Demographic metrics return data for the top 45 performers only. For example, 'audience_city' will show information for up to 45 cities with the highest number of followers.

Why are some viewers not included in demographic metric calculations?

Only viewers for whom we have demographic data are used in the calculations for demographic metrics. If demographic data is not available for a viewer, they won't be included in these calculations.

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